Now this is a subject I agree on. Electronic Arts MD, Keith Ramsdale said he believes that episodic content could bring consumers who have turned to consoles in recent years, back to PCs.

"FIFA on PC for years used to be a constant number. We used to know we’d sell 70,000 units in the UK. And over the last couple of years, that number’s just gone - it’s gone to 20,000 units, and I think those users have moved to Xbox and PS, the consoles," Ramsdale said.

"In Korea they launched FIFA Online, and instantly it had 100,000 users - where you didn’t have a boxed product, you went straight online and played it as a tournament. You pay a fee to go and dip in and out and play a tournament as you choose. So it’s a completely different way [...]"