I know I did the right thing. Now, Ubisoft MD, also known as ‘managing director’ Rob Cooper has confirmed that the giant publisher plans to devote more of its marketing spend to online advertising and gaming sites.

"Only last week we were looking at ways and means we should further our spend in sites generally, because it is so active. You see such a big result on a website," he stated.

"Certainly, if I’m looking on the Internet, I’ve tended to look at things because it’s instant. Rather than wait for something to read it, I can read it there and then, which to me is much more important.".